Frame the system
Map the people, constraints, and decision moments before choosing the interface shape.
Product Designer
Clear product design for complex decisions.
I turn ambiguous workflows into systems people can understand, trust, and move through with confidence.
Selected case studies
Work that shows how I think.
Four projects selected for product judgment, visual clarity, working prototypes, and measurable momentum.
3-Week Decision-Intelligence POC
Led a fast AI product sprint from vague opportunity to working decision-intelligence POC, shaping the thesis, IA, and roadmap.
Content Operations Agent
Self-initiated an AI content workflow POC that moved from manager pain point to executive validation and funding.
Scenario Modeling Workspace
Led UX with Google and PepsiCo to turn fragmented GTM scenario planning into a governed workspace pattern.
Cost Compass Redesign
Redesigned a dense agency-led analytics screen into a cleaner CTX direction with stronger hierarchy and suite alignment.
How I work
Calm systems, concrete artifacts.
The pattern across the work is simple: frame the system, prototype the behavior, and make the decision path easier for teams to trust.
Prototype the behavior
Use working prototypes when static screens are not enough to test logic, flow, or trust.
Clarify the path forward
Turn feedback into product choices, tradeoffs, and artifacts teams can actually move with.